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Many startups launch with a clean, digital-first strategy: low overhead, online sales, direct-to-consumer marketing. But within weeks or months, reality often forces a pivot. Consumers may want more than convenience — they want to see, touch, and experience the product before buying. What starts as an online brand quickly becomes a hybrid model, with pop-ups, showrooms, or full retail stores. This shift comes with risk: long-term leases, staffing, and higher fixed costs. But it can also reveal u
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