Steve Jobs emphasized the importance of prioritizing the customer experience when creating products. He explained that starting with the customer's needs and working backward to the technology is the right approach. Rather than beginning with available technology and trying to find ways to market it, Jobs believed in designing products that deliver exceptional benefits and experiences to customers. This philosophy shaped Apple's strategy and vision, focusing on where they could take their custom

2.4M views · 42K reactions | This was by far the most frustrating...

17 reactions | In this interview, EY Africa Clients and Industries Leader Rod Wolfenden unpacks the value of driving excellence in the customer experience journey. | BusinessTech | Facebook