Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

The consumer goods giant is taking its advanced analytics approach and adding AI for greater value, but its data leader, ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

A cybersecurity incident at analytics provider Mixpanel announced just hours before the U.S. Thanksgiving holiday weekend could set a new standard for how not to announce a data breach. To recap: In a ...

Michael O'Connell, Chief Analytics Officer at Spotfire explores how the company uses data science, geospatial analytics and AI to boost the energy sector As industries continue to experience ...

This project began with a survey distributed to all faculty members at the university, which at the time employed nearly 250 faculty members. The university comprises three colleges: the College of ...

The integration of data analytics and artificial intelligence (AI) is revolutionising the administration of climate data and provides a novel solution to the persistent challenges associated with ...

ROCK ISLAND ARSENAL, Ill. — The Joint Munitions Command earned first place in the predictive and prescriptive analytics category during the 2025 Army Materiel Command Data Summit. The AMC Data Summit ...

an AI-powered public health platform for Quezon City Epidemiology and Surveillance Division to prevent dengue outbreaks through community-driven reporting and prescriptive analytics, enabling timely ...

Worried about AI taking your job? If you have the right skills in business and data analytics, AI could actually boost your chances of keeping it. “A wide range of careers now rely on analytics — from ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...