As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...