Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

A cornerstone of SAP’s announcements is Retail Intelligence, a new solution within SAP Business Data Cloud that applies AI to ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Discover the best business intelligence (BI) tools of 2026 that help enterprises transform data into actionable insights. Explore their features, pricing, and find the right solution for your ...

What happens when intelligence moves off the cloud and onto the device? Edge AI Studio cuts latency, improves performance, ...