Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Discover the best business intelligence (BI) tools of 2026 that help enterprises transform data into actionable insights.