The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

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Describing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new ...

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Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Candidates participating in the debate include Steve Hilton, Tom Steyer, Eric Swalwell, Tony Thurmond, Antonio Villaraigosa, ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...