LinkedIn rewards different signals in 2026. Chris Donnelly brings data-backed insights from analyzing 300,000 posts on what works now.

Elon Musk isn't a fan of X's algorithm, so he's documenting the company's efforts to improve the tech that decides what you see in the "For You" feed.

Social media platform X will open its new algorithm to the public in seven days, Elon Musk said on Saturday, including the code used to decide what posts and advertisements are recommended to users.

"No other social media companies do this," Elon Musk said

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to them by the Reels algorithm. Now, Meta is making that feature available to all English users of the app globally,

Instagram has rolled out a fresh feature that allows you to personalise your feed: ‘Your Algorithm.’ Here’s all you need to know.

Instagram has introduced ‘Your Algorithm’, an AI-powered feature that gives users direct visibility and control over the recommendations driving their Reels feed.

Earlier on the same day Musk said the algorithm sucked, X head of product Nikita Bier seemed to indicate that he was proud of it, noting that in the six months from July of 2025 to this month, daily engagement time from new users has gone from less than 20 minutes to somewhere in the mid-30s.

Social media company X has taken an uncommon step in an industry known for secrecy by publicly releasing the source code behind its recommendation algorithm.

You scroll through your streaming service for what feels like hours, seeing the same recommendations over and over again. That critically acclaimed show everyone's talking about? It's nowhere to be found.