Try something new in 2017 and add video content to your marketing strategy. As an entrepreneur, you are always looking for a way to get ahead of the competition. You need to get your message to the ...

Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

For most businesses, a website starts as a place to share your products, services and contact info. It’s often simple—maybe even built with stock photos and a straightforward layout. But over time, ...

Creating video content is a great way to capture the attention of your target audience with minimal effort. According to research, most marketers agree that video content converts better than any ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...

In today’s digital age, content creation has become an integral part of our lives. Whether you’re a professional photographer, a social media influencer, or simply someone who enjoys capturing and ...