The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

AUSTIN (KXAN) — The makers of Colgate toothpaste filed an “Assurance of Voluntary Compliance” Wednesday in response to a lawsuit from the Texas Office of Attorney General that alleged the company ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

Connecticut Attorney General William Tong is investigating complaints from an advertising watchdog that "recyclable" claims on much-touted high density polyethylene toothpaste tubes from ...