On Wednesday, Google announced big leadership changes that will inevitably see Fitbit move closer to the parent company. One way that’s already manifesting is with ...

Following the “Google Fitbit” branding change last month, the fitbit.com online shop is no more, with the Google Store taking over. Until recently, Fitbit maintained its pre-existing store from before ...

Google’s continued abuse of the Fitbit brand is continuing with the shutdown of the web dashboard. Fitbit.com used to be both a storefront and a way for users to get a big-screen UI to sift through ...

Google is taking a new step toward integrating Fitbit products into its own ecosystem. Technically, Fitbit wearables have been “Google products” for a while now, but the Fitbit brand still had its own ...

Fitbit by Google, the wearables division under Google since 2021, seems to now be called just Google Fitbit. 9To5Google noticed the change across Google’s branding, including on fitbit.com. The logo ...