The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ...

Delivered quarterly, Commercial Pulse is generated from more than 500 million Veeva CRM interactions for the industry's most complete, timely, and accurate HCP access data True Industry Census: Based ...