Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on. The data ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

Distinguished delegates, colleagues and friends, Writers and futurists have long echoed Alvin and Heidi Toffler’s idea that “the future arrives too fast…and in the wrong order.” Today, we know, the ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...