Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Managing finances is more than just bookkeeping and cutting ...

It’s easy to stick money in your retirement fund and forget about it. But that doesn’t mean you should! As important as consistent saving is understanding your rate of return on investment (ROI). If ...

ROI measures investment growth efficiency, calculated as Profit/Cost. Using ROI, investors compare asset performance to optimize financial strategies. Unlike ROI, IRR and ROE include factors like cash ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...