Thirty years ago, lead generation focused on people far down the sales funnel — that is, people ready to buy or sell immediately. Today, agents no longer need to focus solely on this demographic.

Today, PropStream, the all-in-one real estate lead generation platform, announced the release of two new dialing workflows and an enhanced skip tracing experience that simplifies how real estate ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

CLEVELAND--(BUSINESS WIRE)--Realeflow, a leading data and real estate software solution for real estate investors, agents and brokers nationwide, today introduced Leadflow AI Agent, which allows ...

Real estate marketing is essential for attracting clients and closing deals. However, many agents struggle with ineffective marketing strategies that fail to deliver results. Understanding the reasons ...

Acquisition allows PropStream to deliver an all-in-one property intelligence ecosystem for real estate professionals by combining two innovative, leading platforms HOUSTON--(BUSINESS WIRE)-- ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology — including tools, integrations and trends that impact mortgage and real estate. Realtor.com now offers ...