Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Used creatively, this technology can expand the ways you reach customers. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

As digital investments skyrocketed amid the pandemic and technologies filled the market looking to meet new needs, not all technology was new. In fact, the QR code, which was originally introduced in ...

The first QR code was created in 1994 to track cars as they were being manufactured by Denso Wave, a Toyota subsidiary. The ease of use and effectiveness of QR codes have fueled their expansion ...