Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Monitoring and evaluation (M&E) generates evidence for strategic planning, decision-making, advocacy, communication, and learning. This section aims to guide the development of the M&E plan. Planning ...

The Northwestern University Program Evaluation Core team members consist of faculty, PhD and Masters level staff with expertise in evaluations focusing on higher education and training. Our team ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share by ...