There have been a spate of Canadian loyalty program moves in recent weeks, including a new partnership between Royal Bank of Canada and Canadian Tire that gives RBC cardholders extra rewards at the ...

Program updates and new navigation tools help travelers negotiate the increasingly complicated universe of points.

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

It puts a big decision directly in cruisers’ hands.

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

Royal Caribbean Group raises the bar for loyalty with the introduction of "Points Choice", part of a groundbreaking new ...

TORONTO — BMO Financial Group has announced it will replace Air Miles with a new loyalty rewards program called Blue Rewards ...

Since Avios points are generally worth more than Avion, these promos can look like easy wins. But you should never transfer ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...