Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label ...

Google Ads is rolling out a beta feature that uses AI to simplify report generation, letting advertisers create custom reports by typing natural language prompts. Why we care. The AI-powered reporting ...