In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

The IAB updated its open real-time bidding (RTB) standard last year specifically to help standardise how native ads can be traded programmatically via scaled marketplaces, such as exchanges. The ...

International game-tech company Yodo1 has now unlocked native ads as a feature on its world-leading game monetisation platform, Managed Ads Services (MAS). The upgrade, which took effect on March 14, ...