Since Google I/O in May, the company has heavily promoted its generative text and image AI tools to help people do everything from draft essays to create art. However, its core business model is ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Fashion is the art of the novel, the surprising, and the never-before-seen. And now the catwalk has a range of new stars who aren't flesh and blood but are a product of codes and algorithms. Who are ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Brenda Nicholson waited in the Nordstrom fitting room, listening intently as the staff described the colors, textures and cut of the outfits hanging on a rack. She typically gravitates toward clothing ...

These days, celebrities are about as integral to fashion week as the clothes themselves. The front rows of shows get just as much (if not more) attention as the pieces that walk down the runway.

You’re ok sending the world’s largest retailer a semi-nude photo, right? You’re ok sending the world’s largest retailer a semi-nude photo, right? is a news writer focused on creative industries, ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...