Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...