TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...

Users can note which content they would like to view more frequently. Instagram is handing users some control in deciding what content they see. The social media giant is allowing users to have a say ...

Instagram is experimenting with bringing tools to control your own algorithm to Threads, its X rival. The feature was uncovered while in development by reverse engineer Alessandro Paluzzi, who ...