Booking.com has evolved from a hotel booking site to a global travel brand, with its most recent campaign with Hollywood actor Melissa McCarthy cementing its US presence. Behind the marketing engine ...

Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being ...

Data and analytics is the most significant skills gap in marketing departments, according to Marketing Week’s 2023 Career and Salary Survey. This may not come as too much of a surprise, given the ...

Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. We are all familiar with traditional marketing tactics, whether ...

Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

The convergence of tech and marketing has organizations looking for the talent capable of balancing both. With technology playing an ever-increasing role in the lives of marketers, we decided to ...