The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for ...