Are you a print subscriber? Activate your account. By E.J. Schultz - 7 min 57 sec ago By Ad Age Staff - 3 hours 37 min ago By Jack Neff - 21 hours 6 min ago By Brian Bonilla - 2 days 5 hours ago 2 ...

How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

H Höckel's latest guidebook on market research, ’Through Your Customer’s Eyes’, focuses even more on CX, customer ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

LONDON--(BUSINESS WIRE)--Leading market research solutions provider, Infiniti Research, has released information on how their solutions have helped companies better position their products and ...