Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

There's a disturbing pattern called “surveillance pricing." ...

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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...