Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...

Do you have the same content strategies for local SEO and broader organic SEO? Improve your local SEO with these content marketing tips. I’ll admit, it’s not always the first thing that comes to my ...

When creating an SEO strategy for your business’s website, remember the value of reaching your local audience. In fact, local traffic is often the most valuable type of traffic for your website.

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it's local SEO that makes ...

Overview Search Generative Experience (SGE) and AI‑driven ranking reshapes the SEO landscape in 2026.Core Web Vitals, ...

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...