Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

For any company, organization, or even individual writer, maintaining a consistent voice is a constant challenge. Writer is a startup aiming to provide a solution ...

Editors and reporters follow style. No, not the old "Don't wear white after Labor Day" type of fashion advice. Writing style. The census is lowercase, unless it's used as part of the formal U.S.