Most major network outages happen as a result of human error, not equipment failures—mistakes in the settings themselves, missed steps in a sequence, steps taken out of order, etc. Automation through ...

Avoid these mistakes to build automation that survives UI changes, validates outcomes properly, and provides useful feedback.

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...