UW’s quantitative research methods minor prepares students for exciting careers in the world of academia and research. In this program, you’ll not only learn how to conduct high-quality research but ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Jacqueline Stephens does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...