Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. Google Ads will aggregate misspelled queries in search term reports. Negative keywords will ...

What is Query Deserves Freshness? Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

New data from BrightEdge offers insights on where Google is showing AI answers and which kinds of queries do not ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI ...

At its Cloud Next conference, Google is showing off a new AI engine for AlloyDB that enables developers to embed natural language questions in SQL queries. Google is enhancing AlloyDB, its fully ...