Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

The recent developments in AI and machine learning across industries have convinced many that this innovation is on par with the great, transformative technologies of the past: electricity, cars, ...

Business strategies help companies create a competitive advantage in the marketplace. Corporate, department and business-level strategies are commonly used by business owners to create a competitive ...