Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.

Behavioral feedback loops run unnoticed in the background of our daily lives, and affect which habits we stick with—both good and bad. Instead of letting feedback loops shape our lives in invisible ...

Spoiler alert: There isn’t one. Closing the feedback loop is notoriously challenging. To correct and adapt our programming, we need to understand what doesn’t work, who it doesn’t work for, and what ...