BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

It’s hard to comprehend how Becky Loyd of Iowa City can create the elaborate, artistic, and superbly functional fishing rods she does unless you see her in action. Or, unless you are an angler of ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...