Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...