The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...