The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

It is now well understood that social media plays an increasingly important role in consumers’ decision making. However, an overload of social media content in product search engines can hinder ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...