Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also signal which ...

In the ever-evolving digital landscape, understanding how consumers search for services online is crucial for businesses seeking to gain market share. By grasping these search patterns, agencies can ...