Agentic commerce doesn’t remove the need for commerce media – it removes tolerance for weak foundations and raises the bar.

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected — namely, to convince people that it has a future in the U.S.

According to recent analysis by my company, DataDome, AI agents now account for 10% of verified bot traffic, with 64% of those agents hitting form pages—clear signals of commercial intent. Yet many ...