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If you’re looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we’re all guilty of skipping the shadow or liner when we’re in a pinch, there’s no better time than now ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. You've probably ...

Makeup is like magic; it’s powerful, transformative, and even mood-enhancing. And with color-changing products, those who grew up loving mood rings can have their own adult version of something that ...

Pride is here and we’re celebrating the only way we know how; by shopping the most colorful makeup products on the market. Whether you’re gearing up for a festival or heading out to the gay bars, ...

What are the best colorful makeup looks for summer? With bright, hot days and long, festive nights, summer provides many opportunities for getting creative with new makeup looks. Swap out your dark ...