User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

New guidebook is a comprehensive and practical guide to nearly every facet of partner management, responding to common questions from business professionals with precise answers and practical advice ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

Channel executives on the CRN 2025 Channel Chiefs list were asked to describe their personal channel philosophy. From the role the channel plays in IT vendors’ go-to-market strategies to best ...

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.

In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...