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36氪
3 年
客户体验管理量化的三大指标CSAT、NPS和CES,你了解吗?
实际上,在SaaS以及更多订阅模式中,“客户体验”逐渐被“客户成功”替代。这三个指标,主要是CSAT和NPS,也被客户成功用于衡量客户健康度,作为客户流失风险的指示剂。通过售后宝优化客户售后体验,并通过售后回访功能、各附加组件掌握这些要素,从业 ...
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