A lean business model is an approach to business development that focuses on creating value for the customer while minimizing waste within the organization. This model derives its core principles from ...

The subscription business model is a revenue and business model whereby customers pay a recurring price at regular intervals to access a product or service. This model contrasts traditional ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. When it comes to launching a new business or pivoting an ...

ServiceNow has an exceptional business model with best of breed technology and products. Its integrated business model, which started with IT operations and services, has allowed it to move into CRM, ...

ServiceNow isn't just a tool. It’s also an ecosystem that can revolutionize how organizations operate. But too often, teams using this platform aren’t maximizing it. For those teams, a new Service ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

The subscription business model, software as a service (SaaS), has become the norm for organizations of all sizes to manage everything from accounting and finance to communication and collaboration.