Companies have been forced to change their corporate cultures and their standards of operation. The change has been forced on them by globalization of markets and competition, growth of immediate ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Lisa Smith is a writer with a passion for financial journalism, contributing to popular media outlets like Investopedia and Bloomberg BNA. Andy Smith is a Certified Financial Planner (CFP®), licensed ...