Events with very low a-priori probability but very high impact shape our lives to a significant degree, on an individual as well as a global level. Unfortunately, people have difficulties ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...

Large language models (LLMs), built on artificial intelligence (AI) – such as Open AI’s GPT-4 (which power ChatGPT) and Google’s Gemini – are breakthrough technologies that can read, summarize, and ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...