While experimentation is essential, traditional A/B testing can be excessively slow and expensive, according to DoorDash engineers Caixia Huang and Alex Weinstein. To address these limitations, they ...

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

Meta announced a handful of creator tools, including the ability to test different versions of Reels to see which perform best. Meta announced a handful of creator tools, including the ability to test ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time. YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to ...