When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

One of the most important things you can do with your company’s website is make it user-friendly for your customers. Augmented reality (AR) is an innovative way to enhance user experience by creating ...

Apple’s first augmented reality headset is coming early next year. Called Vision Pro, it’s a wearable computer with a large glass front, two high-quality micro OLED displays, 12 cameras, and five ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Not so long ago, the perception of immersive technologies was confined to ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Next week, the Alamo will be offering visitors a chance to explore the site through a different perspective. On Sept. 6, the monument is launching a program called "Surrounded! The Alamo Augmented ...

LAS VEGAS--(BUSINESS WIRE)--CES 2023 – HARMAN, an automotive technology company and subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today ...

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...

FORT LEAVENWORTH, Kan. — The U.S. Army Combined Arms Center, or CAC, will host an augmented reality demonstration of the Army’s newest operational concept during Association of the United States ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...