Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services, speaks to sellers at the Amazon Accelerate conference in Seattle in September. (GeekWire File Photo / Todd Bishop) Amazon ...

Amazon Games has been quiet for the past few years. So quiet you might not have even known Amazon was working on video games, especially compared with the amount of marketing Netflix’s gaming division ...

Amazon Web Services unveiled a comprehensive three-layer GenAI strategy and offerings at re:Invent 2023 that happened to feature the intriguing new Q digital assistant at the top of the stack. And ...

When potential buyers browse your Amazon store, the reviews they encounter can make or break their purchasing decision. Negative reviews can tarnish your store's reputation and diminish your ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. Taylor Swift is an outlier. To learn from her, we need to consider which phase of her career she was in.

Amazon is betting big on Japanese anime and Asian content as a cornerstone of Prime Video‘s global expansion strategy. Japan represents one of Prime Video’s most valuable territories, offering a large ...

Amazon accelerates AI chip development with Trainium 2, targeting Nvidia's $100B market dominance. Trainium 2 boosts performance 4x, gains traction among AI startups like Anthropic. Get special access ...

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in ...

In today's competitive online marketplace, standing out on Amazon requires more than just a great product. Every day, shoppers are flooded with endless options, scrolling past thousands of listings ...