New York — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

Amazon’s latest upgrade to Alexa uses AI to better understand and respond to commands, but its increased awareness of context and personality brings quirks that could delight or annoy users.

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Alexa, one of the most popular voice assistants in the U.S., can be used to connect seniors to life-saving help when they need it most. Alexa can call 911 but only ...

Amazon Alexa browser version launches as Alexa.com for Early Access users with Alexa+ subscriptions and compatible Echo ...

Alexa Plus was already popping up online for some users earlier this month, and now it’s officially available to everyone ...

Amazon executives laid out their vision for Alexa’s future in an interview with CNN at the CES tech convention, where the company launched a new Alexa website and updates to other Amazon products.

Coming to its Bosch 800 Series fully automatic espresso machines, the upgrade allows Alexa users to talk with the machine via ...

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

Amazon is gradually rolling out its next-generation Alexa assistant within its own product ecosystem, but the latest recipient of Alexa+ is BMW. Amazon has announced the latest version of Alexa Custom ...

There is no denying that Alexa is one of the most popular AI voice assistants of the present era, and it has been a massive part of the smart home experiences for users, but it is also getting a ...